Blog
Client Sectors
In order to make information sharing easier, we've put background PDFs together for some of our main client categories (as well as a general introduction). We hope you find them useful...
Download Your Client Sector Now!
Our Client Sector backgrounds are downloadable now in PDF format (via dedicated links below) and you can also visit the fully updated Sonic Digital site to view relevant case histories.
Please select from the following:
Sonic Introduction
Sonic Festivals
Sonic Music
Sonic Alcohol
Sonic Fashion
Sonic Film
Sonic Games
Sonic Telecoms
Sonic Student sites
Sonic New Music with Neu
DIY's Strongest Issue Yet
DIY kicked off 2013 with their strongest issue yet, and they set the tone for the year to come with an issue that features Biffy Clyro, Everything Everything, Frightened Rabbit, The Joy Formidable and more! You can read the digital version here.
DIY March Edition
As we step into spring, March sees a veritable raft of bands and artists old and new grace our pages; Bastille storms our cover, we party with Palma Violets on their first North American tour, and Kate Nash tells us exactly why you shouldn't underestimate her. Deaf Havana talk us through their ideal night in, and Daughter spill the deets on the debut.
Live, we catch up with Solange, Gnarwolves and Blood Red Shoes. We'll be bringing you reviews of Marnie Stern, the legend that is Johnny Marr, and the welcome return of Foals to the fold.
Mobile Advertising Formats
Sonic have designed, built and launched bespoke mobile sites for our key cross-genre music and lifestyle titles DIY, RWD & Rock Sound, to which standard and expandable banners (in video and rich media formats) can be served.
We realise that production can be a barrier to use, and so we've also built the creative resource that clients need to make it happen quickly and cost effectively. All mobile creative to date has been made by the Sonic Canvas production service (creating video expandable formats from assets supplied) so it couldn't be easier to choose Sonic for your campaigns.
From a simple re-use of print/poster assets around a gig for Download Festival, to a full blown launch of Green Day's triple album with html5 enabled mobile (and superleader) formats with embedded video, Sonic can work from assets supplied or provide a full design process.
It is very fast, simple and efficient for us to design and build creative within our Canvas system and then push it directly through our adserver.
Download Your Client Sector Now!
Our Client Sector backgrounds are downloadable now in PDF format (via dedicated links below) and you can also visit the fully updated Sonic Digital site to view relevant case histories.
Please select from the following:
Sonic Introduction
Sonic Festivals
Sonic Music
Sonic Alcohol
Sonic Fashion
Sonic Film
Sonic Games
Sonic Telecoms
Sonic Student sites
Sonic New Music with Neu
DIY's Strongest Issue Yet
DIY kicked off 2013 with their strongest issue yet, and they set the tone for the year to come with an issue that features Biffy Clyro, Everything Everything, Frightened Rabbit, The Joy Formidable and more! You can read the digital version here.
DIY March Edition
As we step into spring, March sees a veritable raft of bands and artists old and new grace our pages; Bastille storms our cover, we party with Palma Violets on their first North American tour, and Kate Nash tells us exactly why you shouldn't underestimate her. Deaf Havana talk us through their ideal night in, and Daughter spill the deets on the debut.
Live, we catch up with Solange, Gnarwolves and Blood Red Shoes. We'll be bringing you reviews of Marnie Stern, the legend that is Johnny Marr, and the welcome return of Foals to the fold.
Mobile Advertising Formats
Sonic have designed, built and launched bespoke mobile sites for our key cross-genre music and lifestyle titles DIY, RWD & Rock Sound, to which standard and expandable banners (in video and rich media formats) can be served.
We realise that production can be a barrier to use, and so we've also built the creative resource that clients need to make it happen quickly and cost effectively. All mobile creative to date has been made by the Sonic Canvas production service (creating video expandable formats from assets supplied) so it couldn't be easier to choose Sonic for your campaigns.
From a simple re-use of print/poster assets around a gig for Download Festival, to a full blown launch of Green Day's triple album with html5 enabled mobile (and superleader) formats with embedded video, Sonic can work from assets supplied or provide a full design process.
It is very fast, simple and efficient for us to design and build creative within our Canvas system and then push it directly through our adserver.
Connect with the Festival Audience Throughout the 2013 Season
There is a lot to factor in when planning festival-related campaigns for a Brand, Festival or Record Label, so let Sonic connect you with the Festival Audience throughout the 2013 season...
How To Grab Attention?
It's going to be a crowded media market, so what better way to get noticed than to use the Sonic Canvas Cascade or Superleader! Currently live for Reading & Leeds Festival, the high-impact/engagement Cascade format is proving successful at driving ticket sales.
It is also the ideal creative canvas for lifestyle brands looking to provide associated lifestyle products and for bands to promote themselves against the publicity surrounding the line-ups at each event.
Sonic Festival Coverage
Sonic publishers will be out in force at all the major festivals and the key smaller festivals this year, giving brands a chance to target this hard to reach audience by aligning themselves with exclusive cross-platform content across desktop, mobile, tablet, print, video and social media.
In addition to providing editorial coverage of festivals this year, many of our publishers also have a presence at events this festival season, kicking off with the DIY Stage at Great Escape in Brighton in May right through to their stage at festival season closer Camden Crawl in October.
Introducing: The Brand@Festival Cascade
As the music industry turns its attention to Festival season, now is the ideal time for brands to promote themselves to the festival-going audience.
We will be extensively covering the events themselves and have created the Brand@Festival Cascade advertising format, enabling any promotional activity to be complemented by association with the Festivals themselves. Advertising can be geo-targeted to regional festival audiences or co-ordinated with specific artist appearances.
The Cascade has also been used by both Labels and Festivals who are seeing big uplifts in engagement through adding this new format to the promotional mix alongside cross-platform promotion.
How To Grab Attention?
It's going to be a crowded media market, so what better way to get noticed than to use the Sonic Canvas Cascade or Superleader! Currently live for Reading & Leeds Festival, the high-impact/engagement Cascade format is proving successful at driving ticket sales.
It is also the ideal creative canvas for lifestyle brands looking to provide associated lifestyle products and for bands to promote themselves against the publicity surrounding the line-ups at each event.
Sonic Festival Coverage
Sonic publishers will be out in force at all the major festivals and the key smaller festivals this year, giving brands a chance to target this hard to reach audience by aligning themselves with exclusive cross-platform content across desktop, mobile, tablet, print, video and social media.
In addition to providing editorial coverage of festivals this year, many of our publishers also have a presence at events this festival season, kicking off with the DIY Stage at Great Escape in Brighton in May right through to their stage at festival season closer Camden Crawl in October.
Introducing: The Brand@Festival Cascade
As the music industry turns its attention to Festival season, now is the ideal time for brands to promote themselves to the festival-going audience.
We will be extensively covering the events themselves and have created the Brand@Festival Cascade advertising format, enabling any promotional activity to be complemented by association with the Festivals themselves. Advertising can be geo-targeted to regional festival audiences or co-ordinated with specific artist appearances.
The Cascade has also been used by both Labels and Festivals who are seeing big uplifts in engagement through adding this new format to the promotional mix alongside cross-platform promotion.
UK Music Magazine DIY Launch Their Tablet-only Weekly Today with FREE Advertising Offer
+ DIY Weekly is a new weekly music title created specifically for the iPad.
+ New editions will be published every Monday.
+ First edition available immediately via Apple Newsstand.
+ Download the app here.
+ Watch a video of the first issue's video cover here, or download the pdf here.
DIY, the UK based music magazine, is excited to reveal the launch of a new weekly title - aptly named DIY Weekly - available from today (Monday 11th March) via Apple Newsstand. The first edition includes a cover feature with The Flaming Lips' enigmatic frontman Wayne Coyne, bands of the moment Foals and Bastille, and a comprehensive run down of David Bowie's much lauded new record 'The Next Day'.
DIY Weekly follows on from the thisisfakediy.co.uk website - which last year celebrated a decade as one of the web's most popular destinations for new music - and a monthly print magazine launched in 2011.
The new title will be available every Monday, featuring the same quality journalism and photography DIY has become synonymous with, alongside video, audio, integrated e-commerce and interactive content. Specifically created for a digital format, it's more than a simple PDF, marrying the best of print's carefully crafted design and the web's creativity.
Always up to the minute, DIY Weekly will contain original, exclusive content to provide the reader with a digest of everything they need to stay informed for the next seven days in music. Initially available on iPad as single issues or via subscription, DIY Weekly will in time be released via iPhone, Android and Kindle. The weekly will operate alongside the monthly title, with DIY maintaining a staunch commitment to print.
Stephen Ackroyd, Editor and founder of DIY, comments : "Publishing has become more than just having a magazine or website. The range of devices and platforms available present an exciting time for any publication to experiment and try new things. That's why we decided to launch DIY Weekly. Apple's Newsstand gives us the same flexibility to publish quickly, with rich media and beautiful photography that we enjoy on the web, but the opportunity to marry that with the craft and context of print.
"As a platform, Newsstand lets us publish a low cost paid for title which can be distributed worldwide, and hopefully brings a greater sense of permanence to digital publishing. This isn't a collection of single articles where readers will dip in and dip out, replying on quick win news snippets and social media noise to reach an audience, but a proper coherent publication. It really is the best of both worlds."
Rupert Vereker, CEO and founder of DIY publisher Sonic Media Group adds: "We remain committed to publishing DIY as a monthly print title alongside the new weekly edition and, obviously, the website. With cumulative sales of just under 100 million units in the first three years since launch the iPad cannot be ignored. Apple still dominates the market, which accounted for 43.6 per cent of tablet shipments, so it's the obvious place to start.
"The new format doesn't just offer exciting opportunities for editorial. As well as the ability to create rich media based advertisements and sponsorships, as a native title in the Apple infrastructure, it integrates especially well with iTunes sales - something that will no doubt be popular with record labels and readers alike."
DIY Weekly Launches with FREE Advertising Offer
To celebrate the launch of DIY Weekly, we are giving advertisers in the April and May Print editions of DIY monthly a special offer. If you spend £500 or over in either edition, we will make your print ad interactive with video (and link to iTunes if relevant) and place it in the next four weekly editions FREE. If you spend over £350 you will get two free ads in the next two weekly editions.
DIY Weekly will carry advertising as a standalone title or integrated with online, video, print and social media channels across the DIY brand. Advertising will fully exploit the iPad canvas, rich in imagery and unrestrained from conventional online or print formats, from interactive elements through to e-commerce links to buy. Advertising will be available in page or half page sizes, and can extend in its own vertical up to three pages deep.
About DIY
Over the past decade DIY has established itself as a mainstay of the British music press. Initially created as online magazine thisisfakediy.co.uk, its refreshing, independent voice spread to a national, free print title in 2011 and now a weekly tablet only edition. From its lauded new band section Neu through to its support of chart topping, stadium filling megastars, readers rely on DIY to keep them routed in the very best alternative music, regardless of geography or genre.
DIY enjoys a 1.3m monthly audience across online, print, social media, live events and festival media partnerships.
The DIY Cover Cascade
Virgin Records teamed up with DIY to promote up and coming artist Bastille with our innovative new ad format, the Cover Cascade. Using the full force of Sonic Media Group's new Canvas display technology and working with DIY's content creation team, the Cover Cascade ran for a week on the DIY website - when revealed by user-initiated interaction, the Cascade merged with the background to create a entire Palette canvas which maximised the use of photography and literally covered the website.
This high-impact format integrated audio samplers and links to integrated editorial, exclusive photo galleries and to buy the Bastille album. Canvas products can equally integrate video.
Comin Up In April's DIY Monthly...
Fall Out Boy are back! BACK! After ending their hiatus, DIY couldn't resist the opportunity to get Patrick, Pete, Joe and Andy together and find out what made them call temporary time on the band, and how they kept recording 'Save Rock and Roll' under wraps.
Elsewhere for April, they've got interviews with the marvellous Charli XCX, The Flaming Lips Wayne Coyne tells them all about 'The Terror' (and how to shut down entire airports) and the FIDLAR party rolls into London. Plus, Bimingham's best boys, Peace, give a guided tour of Brighton, before realising that it's the wrong B-Town altogether!
They'll have reviews of the months' biggest releases; the Yeah Yeah Yeahs, The Strokes and Paramore, not to mention The Knife, Kurt Vile, James Blake and British Sea Power. Plus, they'll get all the latest news, films, games and fashion, all rolled into one bumper edition.
The April edition hits the streets on 29th March (ad copy 20th March) - click here to download a media pack.
Sonic users turn to mobile
Sonic Users Turn to Mobile
Smartphones will soon account for over half of all mobile devices worldwide (and 75% in the UK) predicts the IAB. We'll use them more than our PCs, with mobile internet usage overtaking desktop internet usage, particularly as we see faster mobile broadband speeds than ever before.
Tablets - once the preserve of the technophile - are becoming a standard household commodity. In June 2012 tablet adoption was already up 400% on the last year (according to figures from Nielsen) and the increased level of consumer ownership of new Tablet devices post-Christmas is game changing.
15% of our users view on high-end Smartphone and 13% on Tablet, with high iOS penetration (6.4% on iPhone and 4.8% on iPad). Source: Google/Adtech
Bespoke Mobile Channels
In response to this growing trend, Sonic have designed, built and launched bespoke mobile sites for our key cross-genre music and lifestyle titles DIY, RWD & Rock Sound - these have already exceeded 500,000 page views in January to date.
Sonic Mobile Expands With Arrival of Football Channel
Sonic has been appointed to roll-out a new dedicated mobile channel for Footy Mad, the club-based fan portal for the entire Football League (extending into grass roots sport). Fan website Newcastle United FC leads the way with its bespoke mobile channel .
This first mobile site for Premier League Club Newcastle has been in successful beta since November, and is soon to be followed by other Premier League clubs. This mobile site alone is already generating over 250,000 page impressions, with the total Footy Mad mobile audience estimated at 18m a month.
Mobile Advertising Formats
Standard and expandable banners, in video and rich media formats, can be served to our mobile channels. We realise that production can be a barrier to use, and so we've also built the creative resource that clients need to make it happen quickly and cost effectively.
All mobile creative to date has been made by the Sonic Canvas production service (creating video expandable formats from assets supplied) so it couldn't be easier to choose Sonic for your campaigns. From a simple re-use of print/poster assets around a gig for Download Festival, to a full blown launch of Green Day's triple album with html5 enabled mobile (and superleader) formats with embedded video, Sonic can work from assets supplied or provide a full design process.
It is very fast, simple and efficient for us to design and build creative within our Canvas system and then push it directly through our adserver.
Improve ROI through creativity
Creating ROI doesn’t mean destroying user enjoyment
The industry has been creatively stifled by rigid website formats. The web and mobile should be a creative canvas within which to engage, inform and transact. This is where our focus has been.
Formats that enable optimum use of imagery, engagement through video, space to give more information to add value, all of which leads to a much higher likelihood of action being it social or e-commerce.
Formats that are user initiated and do not interfere with platform performance or user enjoyment.
Sonic Canvas Palette achieves high engagement
A recent campaign to advertise the stage show “American Idiot” used the Sonic Canvas Palette.
The creative was built by Sonic and included skins, superleader crossbar and user initiated drop down superleader which housed the video unit.
The high impact format achieved up to 2.75% ctr and the video unit attracted over 15000 engagements with the video drop down and 95% of which went on the watch the video.
New sites are formatted to superleader sizes
Sonic has added three new sites in the Urban, Sports and Culture guide sectors all of which can take both superleaders and the new Sonic Cascade format.
Superleader volumes are now running at 10m a month across Sonic titles.
Check out our Fashion first!
The superleader is the launch platform for the Sonic Canvas Cascade, our latest user activated takeover format (click on link above to see the idea in action), which like the Palette is an exciting creative Canvas to work with. Designed to maximise imagery and added value content (e.g. video), it adds a new dimension to digital communication, and is ideal for the big image and added value content. Ceative assets provided are built in house by Sonic.
In January we launch the Sonic Canvas Cameo a gallery ad unit with video, photography and social media all within the one format.
Cross platform Packages
As the number of channels increases so it becomes more complex to both reach and monitor all the audience touch points where media titles now engage with their users. Sonic is increasingly looking to work with cross platform packages to optimise engagement and reach and make the most efficient use of creative assets by providing design and build services.
A new media first for the Festival and live music industry
In 2012 Sonic has helped promote the UK's leading festivals, from large events such as Download and Reading & Leeds, to smaller independent festivals such as Dot to Dot and Latitude - not forgetting targeted local festivals such as Blissfields, Camden Crawl, Summer Sundae and many more. And now for 2013...
Unveiled! The Sonic Canvas Cascade - Our Festival Marketing Essential for 2013
We bring your line-up direct to the digital and mobile screen with a new high-impact format that can work with your print and poster artwork.
It all starts with getting immediate impact with your all important headliners, the ad holding the users attention with a digital cascade as the rest of the line-up are revealed. A simple click and the ad rolls back up into the initial banner without affecting site useability.
Check out the Sonic Canvas Cascade here.
Multi Event Promotion
The Sonic Canvas Cascade is also very cost effective for marketing multiple or regional events using the same technique.
Ideal for the line-ups of smaller events to be marketed within the same advertisement - and for regional promotion, dominate the digital space by geo-targeting your catchment area.
Check it out here.
Cross-Platform Promotion
Sonic is not just about digital! We can take your festival marketing cross-platform, through video, mobile, social media and print - find out what Sonic can offer your festival by downloading our Festival Planning Guide here.
Sonic Canvas Production Service
Recognising that production can be a barrier to use, we have also built the creative resource that clients need to make it all happen quickly and cost effectively. All mobile creative to date has been made by the Sonic Canvas production service (creating video expandable formats from assets supplied) so it couldn't be easier to choose Sonic Mobile for your campaigns!
From a simple re-use of print/poster assets around a gig for Download Festival, to a full blown launch of Green Day's triple album with html5 enabled mobile (and superleader) formats with embedded video, Sonic can work from assets supplied or provide a full design process. It is very fast, simple and efficient for us to design and build creative within our Canvas system and then push it directly through our adserver.
Sonic was created to help understand, and then exploit, the rapid pace of change in media and communications. The group provides media, publishing and advertising services for products and services looking to reach and engage with audiences across all communication channels and devices.
Sonic brings together the diverse range of people and technology skills with expertise in design and build, programming, content creation, cross platform publishing and advertising to ensure clients stay competitive in today's ever changing media landscape.
For further details about Sonic Festivals, please contact:
.(JavaScript must be enabled to view this email address) or .(JavaScript must be enabled to view this email address)
020 7613 0555
Sonic, 9 Chapel Place, Rivington Street, London EC2A 3DQ
Unveiled! The Sonic Canvas Cascade - Our Festival Marketing Essential for 2013
We bring your line-up direct to the digital and mobile screen with a new high-impact format that can work with your print and poster artwork.
It all starts with getting immediate impact with your all important headliners, the ad holding the users attention with a digital cascade as the rest of the line-up are revealed. A simple click and the ad rolls back up into the initial banner without affecting site useability.
Check out the Sonic Canvas Cascade here.
Multi Event Promotion
The Sonic Canvas Cascade is also very cost effective for marketing multiple or regional events using the same technique.
Ideal for the line-ups of smaller events to be marketed within the same advertisement - and for regional promotion, dominate the digital space by geo-targeting your catchment area.
Check it out here.
Cross-Platform Promotion
Sonic is not just about digital! We can take your festival marketing cross-platform, through video, mobile, social media and print - find out what Sonic can offer your festival by downloading our Festival Planning Guide here.
Sonic Canvas Production Service
Recognising that production can be a barrier to use, we have also built the creative resource that clients need to make it all happen quickly and cost effectively. All mobile creative to date has been made by the Sonic Canvas production service (creating video expandable formats from assets supplied) so it couldn't be easier to choose Sonic Mobile for your campaigns!
From a simple re-use of print/poster assets around a gig for Download Festival, to a full blown launch of Green Day's triple album with html5 enabled mobile (and superleader) formats with embedded video, Sonic can work from assets supplied or provide a full design process. It is very fast, simple and efficient for us to design and build creative within our Canvas system and then push it directly through our adserver.
Sonic was created to help understand, and then exploit, the rapid pace of change in media and communications. The group provides media, publishing and advertising services for products and services looking to reach and engage with audiences across all communication channels and devices.
Sonic brings together the diverse range of people and technology skills with expertise in design and build, programming, content creation, cross platform publishing and advertising to ensure clients stay competitive in today's ever changing media landscape.
For further details about Sonic Festivals, please contact:
.(JavaScript must be enabled to view this email address) or .(JavaScript must be enabled to view this email address)
020 7613 0555
Sonic, 9 Chapel Place, Rivington Street, London EC2A 3DQ
We’ve developed a stunning new digital ad format. A media first…
We've developed a stunning new digital ad format. A media first... Introducing the 'Sonic Palette'. It takes the impact of the takeover to a new level without spoiling the user experience. What better way to launch than with a Killers Palette mock-up in celebration of their DIY October issue cover!
The Sonic Canvas Palette
A unique combination of visual scale and video, this format is ideal for the Music industry where creative ideas require scale to reveal the full impact and beauty of the photography and artwork, like gaming (see Dishonoured Palette) and film (Skyfall Palette) and fashion. In fact, any campaign that is looking to display stunning graphics or imagery.
The full image is user activated from an initial crossbar image and maximizes the use of embedded video, revealed after user activation.
The Sonic Palette can be bought on a cpm basis, and we can build the creative from assets supplied and push straight through to our sites from the Sonic Canvas build programme.
Please click here to see the Killers Palette mock-up live on a test page.
DIY - October's Killer Issue Out Now!
There's only a handful of bands who can leave it four years between albums, and come back assured of a Number One record. After a couple of years complete hiatus, and a few solo projects, The Killers comeback was never a certainty exactly, but we're definitely not going to complain, we've slapped them right flat bang on the cover; because love them or loathe them, that's where they belong.
Not only featuring the finest in alternative music, DIY reflects our readers lifestyle tastes with editorial on gadgets, fashion, games and film. Freely available monthly around the UK, and with a massively popular online edition, DIY continues to go from strength to strength providing its growing readership with a voice they can trust.
DIY - Online
The DIY website, thisisfakediy.co.uk sits at the very heart of our operations. Founded a decade ago, the DIY site has a long established reputation for delivering the very best emerging and alternative bands to a fevered audience of music fans. Updated throughout the day, seven days a week, DIY provides up to the minute music news, in depth features, brilliant video content, definitive reviews and much more.
With a whole raft of advertising options from integrated campaigns to site takeovers targeted down to the minute of an announcement, though to highly effective video previews, sponsored series and more, there is always something on offer to make your artists stand out from the crowd.
About Sonic
Sonic was created to help understand and then exploit the rapid pace of change in media and communications. The group provides media, publishing and advertising services for products and services looking to reach and engage with audiences across all communication channels and devices.
Sonic brings together the diverse range of people and technology skills with expertise in design and build, programming, content creation, cross platform publishing and advertising to ensure clients stay competitive in today's ever changing media landscape.
For further details about the Sonic Palette, please contact:
.(JavaScript must be enabled to view this email address) or .(JavaScript must be enabled to view this email address)
020 7613 0555
Sonic, 9 Chapel Place, Rivington Street, London EC2A 3DQ
The Sonic Canvas Palette
A unique combination of visual scale and video, this format is ideal for the Music industry where creative ideas require scale to reveal the full impact and beauty of the photography and artwork, like gaming (see Dishonoured Palette) and film (Skyfall Palette) and fashion. In fact, any campaign that is looking to display stunning graphics or imagery.
The full image is user activated from an initial crossbar image and maximizes the use of embedded video, revealed after user activation.
The Sonic Palette can be bought on a cpm basis, and we can build the creative from assets supplied and push straight through to our sites from the Sonic Canvas build programme.
Please click here to see the Killers Palette mock-up live on a test page.
DIY - October's Killer Issue Out Now!
There's only a handful of bands who can leave it four years between albums, and come back assured of a Number One record. After a couple of years complete hiatus, and a few solo projects, The Killers comeback was never a certainty exactly, but we're definitely not going to complain, we've slapped them right flat bang on the cover; because love them or loathe them, that's where they belong.
Not only featuring the finest in alternative music, DIY reflects our readers lifestyle tastes with editorial on gadgets, fashion, games and film. Freely available monthly around the UK, and with a massively popular online edition, DIY continues to go from strength to strength providing its growing readership with a voice they can trust.
DIY - Online
The DIY website, thisisfakediy.co.uk sits at the very heart of our operations. Founded a decade ago, the DIY site has a long established reputation for delivering the very best emerging and alternative bands to a fevered audience of music fans. Updated throughout the day, seven days a week, DIY provides up to the minute music news, in depth features, brilliant video content, definitive reviews and much more.
With a whole raft of advertising options from integrated campaigns to site takeovers targeted down to the minute of an announcement, though to highly effective video previews, sponsored series and more, there is always something on offer to make your artists stand out from the crowd.
About Sonic
Sonic was created to help understand and then exploit the rapid pace of change in media and communications. The group provides media, publishing and advertising services for products and services looking to reach and engage with audiences across all communication channels and devices.
Sonic brings together the diverse range of people and technology skills with expertise in design and build, programming, content creation, cross platform publishing and advertising to ensure clients stay competitive in today's ever changing media landscape.
For further details about the Sonic Palette, please contact:
.(JavaScript must be enabled to view this email address) or .(JavaScript must be enabled to view this email address)
020 7613 0555
Sonic, 9 Chapel Place, Rivington Street, London EC2A 3DQ
DIY October - A killer edition and a lively birthday
DIY - October Issue Out Now!
DIY's status as the cross platform title to watch is confirmed by it's ever growing reputation amongst bands. Evidence the Killers this month. This month also sees the unveiling of new "media first" creative formats, the DIY mobile channel and even more unique content creation as DIY Live goes on Tour.
There's only a handful of bands who can leave it four years between albums, and come back assured of a number one record. After a couple of years complete hiatus, and a few solo projects, The Killers comeback was never a certainty exactly, but we're definitely not going to complain, we've slapped them right flat bang on the cover; because love them or loathe them, that's where they belong.
Elsewhere, with her enthralling new record 'The Haunted Man' spinning on our stereo, we interrupted Natasha Khan's Bestival to get the lowdown on exactly how her mum reacted to THAT album cover, and picked Amanda Palmer's head about pissing off people with her rather novel approach to funding her band. Tall Ships have told us their hopes and fears on the verge of the release of their debut, and Tame Impala explaining why they've ditched the guitar and run away with a syth for new record, Lonerism.
Oh, and did we mention that we have the complete lowdown from this year's Reading Festival, And You Will Know Us By The Trail Of The Dead taking pride of place in this month's Back Story, and Field Music filling us in on what being nominated for the Mercury Music Prize means to them. Not forgetting our very berry fashion feature, as well as the best films, games and tech that the month has to offer. Summer may be gone, but from where we're sitting, autumn's looking pretty darn fine indeed.
DIY Turns 10 In Style
Saturday saw DIY take over upstairs at the Old Blue Last to celebrate it's tenth birthday. Performing on the night were headliners We Are The Physics, plus support from Bear Cavalry, Yearbook and Teej, and DJ sets from Crushed Beaks and Ben of Pop Bubble Rock infamy.
DIY Live
DIY has a packed autumn ahead with breaking bands such as Toy, and a stage at the acclaimed SWN Festival in October. Regular live shows and events take everything the DIY brand stands for and plants it slap bang in the real world, all over the UK.
DIY will curate your musical entertainment, provide sponsorship opportunities, and organise your own events or tour. DIY is where Brands meet Bands.
About Sonic
Sonic was created to help understand and then exploit the rapid pace of change in media and communications.
The group provides media, publishing and advertising services for products and services looking to reach and engage with audiences across all communication channels and devices.
Sonic brings together the diverse range of people and technology skills with expertise in design and build, programming, content creation, cross platform publishing and advertising to ensure clients stay competitive in today's ever changing media landscape.
DIY's status as the cross platform title to watch is confirmed by it's ever growing reputation amongst bands. Evidence the Killers this month. This month also sees the unveiling of new "media first" creative formats, the DIY mobile channel and even more unique content creation as DIY Live goes on Tour.
There's only a handful of bands who can leave it four years between albums, and come back assured of a number one record. After a couple of years complete hiatus, and a few solo projects, The Killers comeback was never a certainty exactly, but we're definitely not going to complain, we've slapped them right flat bang on the cover; because love them or loathe them, that's where they belong.
Elsewhere, with her enthralling new record 'The Haunted Man' spinning on our stereo, we interrupted Natasha Khan's Bestival to get the lowdown on exactly how her mum reacted to THAT album cover, and picked Amanda Palmer's head about pissing off people with her rather novel approach to funding her band. Tall Ships have told us their hopes and fears on the verge of the release of their debut, and Tame Impala explaining why they've ditched the guitar and run away with a syth for new record, Lonerism.
Oh, and did we mention that we have the complete lowdown from this year's Reading Festival, And You Will Know Us By The Trail Of The Dead taking pride of place in this month's Back Story, and Field Music filling us in on what being nominated for the Mercury Music Prize means to them. Not forgetting our very berry fashion feature, as well as the best films, games and tech that the month has to offer. Summer may be gone, but from where we're sitting, autumn's looking pretty darn fine indeed.
DIY Turns 10 In Style
Saturday saw DIY take over upstairs at the Old Blue Last to celebrate it's tenth birthday. Performing on the night were headliners We Are The Physics, plus support from Bear Cavalry, Yearbook and Teej, and DJ sets from Crushed Beaks and Ben of Pop Bubble Rock infamy.
DIY Live
DIY has a packed autumn ahead with breaking bands such as Toy, and a stage at the acclaimed SWN Festival in October. Regular live shows and events take everything the DIY brand stands for and plants it slap bang in the real world, all over the UK.
DIY will curate your musical entertainment, provide sponsorship opportunities, and organise your own events or tour. DIY is where Brands meet Bands.
About Sonic
Sonic was created to help understand and then exploit the rapid pace of change in media and communications.
The group provides media, publishing and advertising services for products and services looking to reach and engage with audiences across all communication channels and devices.
Sonic brings together the diverse range of people and technology skills with expertise in design and build, programming, content creation, cross platform publishing and advertising to ensure clients stay competitive in today's ever changing media landscape.
Sonic’s Pre-Rolls Take A Bite Of The Apple
The Sonic Showreel.
Sonic’s video player is now showing bespoke content across over 32 sites with a reach of over 3m uniques against the hard to reach 16-34 year old market.
iPad response sees uplift CTR on Pre-roll.
In July 2012 Sonic rolled out its pre-roll advertising on to Apple devices – iPad and iPhone. Special focus was on the iPad and of the campaigns measured so far, iPad response exceeded campaign average CTR, by on average 25% per cent.
Please note in order to run on both platforms creative needs to be supplied as:
H.264 video up to 1080p, 30 frames per second, High Profile level 4.1 with AAC-LC audio up to 160 Kbps, 48kHz, stereo audio in .m4v, .mp4 and .mov file formats; MPEG-4 video up to 2.5 Mbps, 640x480 pixels, 30 frames per second, Simple Profile with AAC-LC audio up to 160 Kbps per channel, 48kHz, stereo audio in .m4v, .mp4 and .mov file formats; Motion JPEG (M-JPEG) up to 35 Mbps, 1280x720 pixels, 30 frames per second, audio in ulaw, PCM stereo audio in .avi file format.
New Pre-roll planning guide
Featuring just a few of the campaigns across automotive, fashion, fragrance, beverage, games, music, film and DVD, telecoms and handsets, we have put together a simple planning guide for the rest of 2012. Click here to download.
For further details about Sonic Pre-Rolls please contact: .(JavaScript must be enabled to view this email address) or .(JavaScript must be enabled to view this email address)
020 7613 0555.
Mercury Music Prize Nominees Announced
Lauren Laverne took to the stage at the Hospital Club in Covent Garden earlier this week to deliver this year's Mercury Prize shortlist - whittled down from over 250 entries, the Mercury judging panel have decided which were the twelve best British albums released between July 2011 and September 2012.
Barclaycard Mercury Prize 2012 Nominees
British pop quartet Alt-J are now emerging as strong favourites to win the prize in November (Alt-J were DIY magazine cover stars last month so we're one step ahead of the bookies!).
Initially, William Hill had Plan B and Richard Hawley down as its favourites to pick up the gong, although the bookies' odds have now changed to put Alt-J's An Awesome Wave out in front with 7/4 odds. The Infectious-signed band are also favourite at Paddy Power, who give them 13/8 odds.
Get the scoop on the 2012 nominees below in case you're thinking of adding to your iTunes or fancy a flutter yourself...
Alt-J - An Awesome Wave The band talk DIY through the entire opus, track by track here.
Ben Howard - Every Kingdom DIY 8/10 Review here.
Django Django - Django Django DIY 7/10 Review here.
Field Music - Plumb DIY 8/10 Review here.
Jessie Ware - Devotion DIY 8/10 Review here.
Lianne La Havas - Is Your Love Big Enough? Lianne La Havas talks through each track of her debut album on video here.
Michael Kiwanuka - Home Again DIY 7/10 Review here.
Plan B - Ill Manors The soundtrack to Plan B's directorial debut which we interviewed him about here.
Richard Hawley - Standing At The Sky's Edge DIY 8/10 Review here.
Roller Trio - Roller Trio Check out their debut album here.
Sam Lee - Ground Of Its Own The Line of Best Fit 8/10 Review here.
The Maccabees - Given To The Wild DIY 8/10 Review here.
DIY magazine is one of the leading music, culture, fashion and lifestyle publications, with over 110,000 readers per issue.
We were super excited to announce that the cover star for our tenth anniversary issue was none other than legendary LCD Soundsystem frontman himself, Mr James Murphy. He's given us the complete lowdown on new documentary, 'Shut Up And Play The Hits', why he called time on the band after ten glorious years, and exactly how he's planning on spending his retirement.
It's not all about music, and we've also got all the latest film and game reviews - and no edition would be complete without a healthy dose of fashion!
One of the leading music and lifestyle titles, DIY is the nexus of all things fresh and cutting edge. The DIY site features upfront content; breaking news, interviews, features and exclusive video content. Continually expanding, DIY also boasts focused sections dedicated to Film, Gaming and Fashion.
DIY is one of the most revered and fastest growing sites in the UK with over a million unique users and 3 million monthly page impressions.