Cross Platform Music Campaigns
The Naked and Famous on DIY
New Zealand band The Naked and Famous launched their new album to great success using DIY magazine and This is Fake DIY website. In the magazine they had a double page interview and also did a block ad takeover of the album reviews section. At the time of the new issue, they also co-ordinated this with a site homepage takeover and further editorial coverage. Combining print and online activity increased share of voice and presence on DIY's channels in front of the bands ideal audience. DIY's new magazine is on it's second issue and has already been greatly received - read the new issue here!
The Wombats on The Fly
The Wombats' new album pushed the band from a fun loving three piece to Lovebox-headlining chart stormers. They reached number 3 in the album charts, helped by their activity on The Fly (and other Sonic sites). Full page album ads were co-ordinated with online takeovers, editorial and social media competitions. This covered every base of The Fly's audience and ensured the album got the exposure it deserved.
Rock Sound and Incubus
Rock Sound's cross platform campaign for Incubus' new album is a perfect example of advertisers using both publisher platforms to promote new albums.
Our associated print titles help boost the online campaigns of big bands. We have a multitude of genres and can help you co-ordinate with your online activity to ensure the two channels work in tandem.
New Zealand band The Naked and Famous launched their new album to great success using DIY magazine and This is Fake DIY website. In the magazine they had a double page interview and also did a block ad takeover of the album reviews section. At the time of the new issue, they also co-ordinated this with a site homepage takeover and further editorial coverage. Combining print and online activity increased share of voice and presence on DIY's channels in front of the bands ideal audience. DIY's new magazine is on it's second issue and has already been greatly received - read the new issue here!
The Wombats on The Fly
The Wombats' new album pushed the band from a fun loving three piece to Lovebox-headlining chart stormers. They reached number 3 in the album charts, helped by their activity on The Fly (and other Sonic sites). Full page album ads were co-ordinated with online takeovers, editorial and social media competitions. This covered every base of The Fly's audience and ensured the album got the exposure it deserved.
Rock Sound and Incubus
Rock Sound's cross platform campaign for Incubus' new album is a perfect example of advertisers using both publisher platforms to promote new albums.
Our associated print titles help boost the online campaigns of big bands. We have a multitude of genres and can help you co-ordinate with your online activity to ensure the two channels work in tandem.