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Get hyped with Sonic’s new HPTO formats and options

By Sonic / 06th May 2011
Get hyped with Sonic’s new HPTO formats and options
HPTOs for HYPE on the day of release

Sonic site Rock Sound hosted a 'horse shoe HPTO' for Twin Atlantic's latest release with a video placement of the band's single, consisting of a player and banner. The takeover went live for a day and extended with continuous creative over the top of the site. Depending on preference, advertisers can book a roadblock of all ad spots in conjunction with the takeover.

Mastheads integrated into the takeovers

Sonic can also build in Mastheads to be served as a 'superleaderboard' (FACT) or underneath the navigation bar as a cross section of the takeover (Artrocker) to give a greater share of voice and more impact to your campaign. Beck's ran simultaneous takeovers on six Sonic sites for their Art Crawl, including DIY, Artrocker, Snipe, Planet Notion, FACT and Run-Riot.

Channel Takeovers

As well as targeting the homepage, Sonic can place takeovers on channels, for example DIY's Gaming channel and festival channels this summer spanning sites including Rock Sound, DIY, Spoonfed, Artrocker and Planet Notion.

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