Sonic is a publishing and advertising group communicating with 16-34 year olds through music and lifestyle media.

Reach A-level students considering their next steps

By Sonic / 16th August 2010
Not Going To Uni is a hub for school leavers to search for alternative options to going to university over 5 key areas including: getting a job, taking a gap year, vocational training, alternative academic routes and business start-up.

Backed by Dragon's Den entrepreneur Peter Jones, the site is re-launching with a fresh new look to coincide with results week this year. For the week, Not Going To Uni have created 8 regional 'Surviving Results Day' guides to help students navigate options for their future.

The number of young adults looking for alternatives to university is growing and predicted to be 250,000+ this year. Not Going To Uni's popularity has reflected this with month-on-month growth and 50,000 students per month visiting the site for advice and opportunities, expected to pass 100,000 post redesign launch.

The site features advice, jobs, training and video case studies of university alternatives.

In addition to the site, advertising opportunities are available on the 'Surviving Results Day' guides. Opportunities include standard digital formats; video pre-rolls as well as advertorials as part of the popular jobs, training and 'be inspired' case study pages.

Cross-platform opportunities are available with exhibition sponsorship, sampling and e-mail newsletters.

This is a great opportunity for bodies offering university alternatives in education, training, gap years and jobs with opportunities for editorial, newsletter or standard digital advertising.

With students starting or going back to uni in a month's time, they will be making decisions about products such as mobile, broadband, laptops and banking.

There are currently 2.4 million students in the UK with recession-proof spending power of over £20bn / year. Students spend around £2,600 a year on discretionary items such as fashion, mobiles, eating, travel and going out.

Sonic have a number of sites for reaching students during this period, including financial help site Merlinhelpstudents; Student Beans, which provides students with promotions, entertainment and advice on all areas of student life and Student Recipes, where students share cheap and quick recipe ideas.

Student Beans is the UK's leading website for marketing to 15-24 year olds (Nielson Online) with over 400,000 unique users a month and a and a database of 275,000 users in the UK.

In addition Sonic reaches over 3,000,000 younger 13-17 years olds going back to school through S-cool and Revision World.

Opportunities for advertising to students include banner ads, integrated editorial, promotional activity online and on-campus, as well as solus e-shots, which can be targeted by demographic.