Sonic HQ attacked at 3pm 9th May.
Luke Ferrar, head of social media gave us this eyewitness report: 'I looked up into the sky and all of a sudden there were these kind of fireworks, but wasn't quite sure what they were. Then all of a sudden things started exploding around me, my dogs started going mental and I'm not going to lie, I screamed a bit.'
Other observers in the same building as Sonic had to take the next day off for counselling as they were suffering from PTSD.
Throughout the attack, resident Sonic site DIY maintained their presence on Twitter and Facebook
While we were running around with our hands in the air, trying to defend ourselves with our stash of lacky bands and corporate mugs, DIY kept a clear head and made their users aware of the disturbance, although as the attack progressed, their social media pages seemed to be target as well....
Although the attack was a terrifying experience, all at Sonic were warmed by DIY's Twitter and facebook users' words of encouragement, empathy and willingness to come over with arms and help us out.
After all the commotion, we found that DIY's HPTO had been taken by Joe Cornish's (of Adam and Joe) new film 'Attack The Block' complete with a creative roadblock and bespoke editorial channel, created by DIY's film editor and video pre-rolls. Also few hours later, RWD came under attack, with our experience we turned around the battle in no time, complete with a HPTO and ad roadblock.
Other observers in the same building as Sonic had to take the next day off for counselling as they were suffering from PTSD.
Throughout the attack, resident Sonic site DIY maintained their presence on Twitter and Facebook
While we were running around with our hands in the air, trying to defend ourselves with our stash of lacky bands and corporate mugs, DIY kept a clear head and made their users aware of the disturbance, although as the attack progressed, their social media pages seemed to be target as well....
Although the attack was a terrifying experience, all at Sonic were warmed by DIY's Twitter and facebook users' words of encouragement, empathy and willingness to come over with arms and help us out.
After all the commotion, we found that DIY's HPTO had been taken by Joe Cornish's (of Adam and Joe) new film 'Attack The Block' complete with a creative roadblock and bespoke editorial channel, created by DIY's film editor and video pre-rolls. Also few hours later, RWD came under attack, with our experience we turned around the battle in no time, complete with a HPTO and ad roadblock.