Rocksound Launches Mobile
That changed this week with the launch of Rock Sound Mobile! With 53% Penetration of Smartphones in the UK and an audience that are the biggest users of mobile, Rock Sound's new mobile site fills the gap for advertisers wishing to target this vertical; as part of a cross platform campaign or solus.
With record sales in Q1 of Apple devices, it is no surprise that 30% of Rocksound ads are already viewed on Apple iOS Tablets and Smartphones. The new Rock Sound mobile site has been built by Sonic to work across both Android and iPhone, and runs off the same CMS as the website, ensuring that features and advertising can be targeted by medium and reported on a single ad tracking platform.
Aggressive Marketing to Build Traffic
Rock Sound will be aggressively advertising their new mobile channel to their 350,000 audience, with an emphasis on social media through its 77,000 twitter and 86,000 facebook users. This activity will be supported by online and offline features and promotions, to reach a target of 100,000 mobile users by the end of the summer.
Universal Go Supersize and Add Mobile
Rock Sound's new superleaders are attracting a lot of attention for high profile promotions - currently promoting Universal Records new Gaslight Anthem album launch. This campaign has also gone live on Rock Sound mobile, with Sonic building the mobile expanding Video ad from raw assets provided. You can download our Mobile Tech Specs here.
The arrival of the Rock Sound mobile channel will create a truly cross platform brand, enabling advertisers and sponsors to reach the elusive core 16-24 market. It will push usership deeper, as mobile usage grows further and content is created,consumed and shared by an audience that goes to an average of 8 music events a year and is constantly looking to upgrade (94% of reader surveyed claim they will be looking to update their mobile phone in the next 12 months).
Content Corner: The Dark Knight Rises Premiere Report
The European premiere of The Dark Knight Rises took over the whole of London's Leicester Square and the BFI IMAX.
DIY has interviews from the red carpet here with Bruce Wayne himself, Christian Bale, who compares his latest foe Bane with Heath Ledger's iconic Joker, and his new co-stars Joseph Gordon-Levitt, Anne Hathaway and Tom Hardy. There's also the returning Morgan Freeman, who joins in with the others to reveal what it's like working for director Christopher Nolan.
The Dark Knight Rises is the third and final of Nolan's Batman trilogy, and as Gordon-Levitt points out, it is a true ending to an incredible story arc. The movie has taken a record-breaking £1 million in advance sales at the BFI IMAX, which is sold out until August. With over an hour of the film shot in the format, it's worth snapping up a ticket to see it in all the glory Nolan intended.