Tomorrow’s tastemakers today!
Abeano

London's version of The Fader has only the hottest up-to-the minute content from the bands that push the boundaries. Starting as the blog of XL Record's A&R director, the site has seen phenomenal growth in the last 6 months, with it getting linked to by the likes of Pitchfork and NME. Their readers are early adopters with music releases, fashion and drinks brands working well on the site.
Dummy

Dummy's writers are so passionate about who they write about and the whole site gleams with coverage of new and exciting acts from a multitude of genres. They have also seen tremendous growth in the last 6 months, with the site being the perfect place to advertise club nights, album releases, fashion, festivals, drinks and mobile phones.
The 405

Covering more of the indie end of the spectrum, The 405 vows to deliver coverage of the best in new music but also news, reviews and features on larger artists. Their festival coverage is top notch and the editorial voice is so trustworthy that users keep coming back whilst telling their friends. The site works with more indie/mainstream releases but also responds well to festivals, gigs, drinks and mobile phones.
Neu Magazine

Dummy, Abeano and The 405 join the likes of Neu who is a long standing independent publisher that has managed to maintain a niche but responsive audience through it's cutting edge writing. The bands covered continue to be edgy, much like the readership and this is a great place to reach a cool and refined youth audience.
The growth in the independent continues to spiral and Sonic are right alongside it ensuring that our sites can cater for your advertising requirements. The above sites are a great way to reach early adopters and taste makers as well positively aligning your brands with the image of the publication.

London's version of The Fader has only the hottest up-to-the minute content from the bands that push the boundaries. Starting as the blog of XL Record's A&R director, the site has seen phenomenal growth in the last 6 months, with it getting linked to by the likes of Pitchfork and NME. Their readers are early adopters with music releases, fashion and drinks brands working well on the site.
Dummy

Dummy's writers are so passionate about who they write about and the whole site gleams with coverage of new and exciting acts from a multitude of genres. They have also seen tremendous growth in the last 6 months, with the site being the perfect place to advertise club nights, album releases, fashion, festivals, drinks and mobile phones.
The 405

Covering more of the indie end of the spectrum, The 405 vows to deliver coverage of the best in new music but also news, reviews and features on larger artists. Their festival coverage is top notch and the editorial voice is so trustworthy that users keep coming back whilst telling their friends. The site works with more indie/mainstream releases but also responds well to festivals, gigs, drinks and mobile phones.
Neu Magazine

Dummy, Abeano and The 405 join the likes of Neu who is a long standing independent publisher that has managed to maintain a niche but responsive audience through it's cutting edge writing. The bands covered continue to be edgy, much like the readership and this is a great place to reach a cool and refined youth audience.
The growth in the independent continues to spiral and Sonic are right alongside it ensuring that our sites can cater for your advertising requirements. The above sites are a great way to reach early adopters and taste makers as well positively aligning your brands with the image of the publication.