Visitors to the site are 85% male and are high spenders on leisure and entertainment. With more disposable income, a gay man generally has only himself on which to spend his annual income. Moreover, reports have shown that gay men are more willing to spend their money on lifestyle products – the pink pound market is valued at over £70 billion.

Mid Summer kicks off 24-25th July with High Voltage and Global Gathering (30th-31st July). This year will be Global Gathering’s tenth birthday, the annual festival attracts 50,000 revellers, with 100 acts over 16 stages. Global Gathering is an international festival and has won ‘The Best UK Festival’ two years in a row from the DJ magazine awards.

Lovebox (16th-18th July) is probably the most loved London festival with attendance of 50,000 in Victoria Park. This year sees a headline act from Dizzee Rascal and overall the event features genres spanning from folk to hip-hop. The Guardian describes Lovebox festival as an ‘Annual love letter to the capital.’ Winnner of the best Medium-sized festival 2008 at the UK festival awards.

Liverpool Sound City festival and music business conference attracts an audience of over 30,000, last year 450 bands played across the four days at 35 venues across the city including 16th Century listed buildings and old autopsy theatres.

In 2009, the Liverpool Sound City website attracted 140,000 page views between February and May when the festival is with an audience of 16-32 year olds.

High Voltage are expecting 40,000 day and weekend ticket holders at the festival in Victoria Park, London, 24/25th July. Other attractions at the event include classic rock cinema, original T-shirt printing, a motorbike park, record collectors fair and a vinyl re-runs and swap shop.

John Doran and Luke Turner, who write for the site, also won Live Reviews: Writer Of The Year and runner up in the Record Reviews: Writer Of The Year category, whilst Popjustice’s Peter Robinson picked up the gong for Breaking Music: Writer Of The Year.

Runner up to The Quietus was fellow Sonic site The Line Of Best Fit. Not a bad night!

The site has one of the busiest and most wide-ranging news sections around, along with exclusive interviews and features with the world’s most exciting producers, DJs and upcoming talent. In addition to this, they offer video features taking users inside some of the best parties across the globe and getting up close and personal with the most interesting figures in the scene. Data Transmission provide essential club, gig and festival reviews, entertaining and informative features, album and single reviews, the best dance music videos around, loads of competitions every week, photos and two weekly podcasts (featuring the world’s best DJs and their favourite new music).

Data Transmission strengthen Sonic’s credentials in Dance and continues to reinforce our hold on multi-genre independent music audience online.

goSupermodel is an online social game for girls. A community where girls can meet others, play games and develop their self-expression. goSupermodel provides a safe and positive environment.

It is visited by 900,000 uniques a month in 8 countries globally and generates over 3 million pages impressions, making large global campaigns a possibility. goSupermodel has 100000 active UK accounts

Simple to use, girls create a profile for themselves expressed as an avatar.
A mix of casual gaming and community engagement provides a healthy mix of creativity, light entertainment and social activities

Campaign elements can include Newspost, goMessage, Polls, Competitions, Club, Profile, goChat event, Virtual Shop, Treasure hunt, digital ads

goSupermodel joins Sonic teen sites including teen clubbing Lush Clubbing and ClubDTV and school focus sites such as S-cool and Revision World

MixCloud aims to be the home of on-demand radio online (or the Youtube of Radio). The site that has only been launched this year is already generating traffic of 60,000 monthly unique visitors and 450,000 monthly page impressions

There are approximately 3,000 DJs and radio presenters using the site to share their expertly curated radio shows and DJ mixes. The initial take up has been mixes and playlists spanning the spectrum of electronica

The users are early adopters of technology and music. They are heavy users of social networks and blogging tools, actively sharingwhat they love with their friends.

A significant proportion of registered users and visitors have come from exclusive MixCloud invites and links shared on Twitter.

Screengeek
ScreenGeek is mad about all things sci fi, cult, fantasy and horror, bringing you all the latest news in the world of film and tv. Not only that, but film and episode reviews, commentary, gossip, trailers and a guide to all the fun events happening in the UK. With television never having it so good for those who want their drama in the world of the fantastic (Lost, True Blood, Supernatural, Heroes, Doctor Who), ScreenGeek is a haven for people passionate about both big and small screen.

Totally Movies
Want to see a movie this weekend? Trying to find full HD trailers without needing to fight through a world of noise is a bit of a pain. It’s either lost in a pile of other content, or entirely unordered, categorised only by how many screaming fans have clicked repeat, or when the video was uploaded. Nightmare.

Hurrah for Totally Movies, then. We give you trailers categorised by rating, recommendation and release date, so you can find what is out this weekend, what is coming up and what we suggest you get excited about.

Behind The Sofa
TV is great, isn’t it? Behind The Sofa loves telly. With the latest news, trailers, gossip and spoilers from all your favourite TV shows, both UK and US, it’s the best place to keep up with what to watch from the comfort of your sofa. Or behind it.

Le Cool
If you are looking to reach the capitals social aficionados Le Cool (London) is a weekly e-newsletter with hot, in the know recommendations, every Thursday to 31,000 subscribers. The website also gets 25,000 uniques a month.

Laid out horizontally, with a right-direction scroll – Le Cool’s adverts are sized 340px 434px in jpeg or gif. Advertisers include Hugo Boss, Becks, H&M, Chrysler, Diesel and many other cutting edge brands.

Run Riot
Run Riot is the London based arts website, weekly e-bulletin, fanzine and events specialising in counter-cultural happenings for those looking for something a little extra, with a focus on works that engage, inspire, and seduce. It goes out every Tuesday to 11,000 subscribers.

The Run Riot ezine is supported by a fanzine which has a 10,000 print run and the website has 15,000 unique users and 175,000 page impressions