Sonic is a publishing and advertising group communicating with 16-34 year olds through music and lifestyle media.

Blog

Get in Front of 16-24 year olds

By Sonic / 27th January 2010
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FRONTarmy.co.uk is the online version of Front magazine, an independent lifestyle magazine targeting 16-24 year olds with over 40,000 certified buyers and, unlike competitors, is showing month-on-month growth.

Front brings it’s readers up-to-date news on gaming, fashion, film, music, gadgets, sports and girls. It’s not just boys who read it - FRONT have an 80:20 Male/ Female split and attracts 300,000 uniques and 4,450,000 page impressions a month. There is also a mobile site and digital edition, which is E-mailed monthly to 20,000 users (collected in just 3 months!).

Advertising and sponsorship opportunities are available including site takeovers, all digital formats, TV prerolls, advertorials and sponsorships.

Additional ways of reaching Front’s user base include through their facebook page, which has over 24,000 fans with posts attracting hundreds of comments from their users. Their mailshot goes out every month to 20,000 registered users.

G-A-Y relaunch

By Sonic / 20th January 2010
We are pleased to announce the site relaunch of the UK's most famous pop/dance/clubbing brand G-A-Y.co.uk: bringing the heart of the UK gay and lesbian scene to advertisers.

Visitors to the site are 85% male and are high spenders on leisure and entertainment.

The site brings users event updates, videos and photos as well as a social networking tool where users can create a profile and upload their own photos and videos. Generating 96,000 users and 296,000 page impressions a month, the site also has a mailing list and a free membership scheme.

Sonic festivals

By Sonic / 13th January 2010
Announcing the launch of two new festival sites: High Voltage and Liverpool Sound City 2010, which join the Sonic Festival Package 2010 with advertising available across 6 big festival sites.


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High Voltage

MAMA, who currently have 8 summer events including Lovebox, Global Gathering and The Great Escape have teamed up with Classic Rock magazine to create High Voltage. High Voltage is built by rock fans for rock fans with three stages spanning Classic Rock, Progressive Rock and Metal aimed at 25-50 year old abc1 males.

High Voltage is the first Rock Festival to be created for this affluent, influential and informed demographic. Artists performing at the event will be including exclusive and unique tracks to appeal to this avid audience and legendary band Emerson, Lake and Palmer are reforming especially for the event. Additional confirmed bands include: ZZ Top, Foreigner, Asia, Focus, The Reasoning, Touchstone, Black Label Society and Clutch

High Voltage are expecting 40,000 day and weekend ticket holders at the event in Victoria Park, London, 24/25th July.

Other attractions at the event include classic rock cinema, original T-shirt printing, a motorbike park, record collectors fair and a vinyl re-runs and swap shop.

The marketing plan is to spend £2.5 million over 8 months with over 500 pages of content and advertising on and offline plus E-mails to databases of over 450,000.


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Liverpool Sound City

Liverpool hosts the UK's version of Sound City Festivals with a 4-day (19th-22nd May) live metropolitan music event showcasing the best new bands: last year, Liverpool Sound City gave a stage to Florence and the Machine, The Zutons, Little Boots and Enter Shikari to name a few.

The Liverpool Sound City event also hosts the UK's only international music business conference focusing on the new Zeitgeist with over 1,000 delegates: international music industry experts from Universal Music, Warner, KCRW and Sony as well as home-grown artists such as Will Sergeant of 'Echo and The Bunnymen' and Billy Bragg.

Liverpool Sound City festival and music business conference attracts an audience of over 30,000, last year 450 bands played across the four days at 35 venues across the city including 16th Century listed buildings and old autopsy theatres.

In 2009, the Liverpool Sound City website attracted 140,000 page views between February and May when the festival is with an audience of 16-32 year olds.


Sonic Festival Package 2010

We have four additional festival sites available for advertising this year.

In addition to Liverpool Sound City, May sees two massive metropolitan festivals: the award-winning Camden Crawl (1st-2nd May) in London and The Great Escape (13th-15th May) in Brighton. Camden is probably the best equipped location for a 25-venue event to host not only 130 hot bands of 2010, but also comedy gigs, theatre and art. In the past, The Camden Crawl has been credited with showing big artists first including Snow Patrol, Kate Nash and Mogwai. The Great Escape sees it's 5th year of action in 2010, showcasing over 300 local and international 'export ready' bands.

Mid Summer kicks off 24-25th July with High Voltage and Global Gathering (30th-31st July). This year will be Global Gathering's tenth birthday, the annual festival attracts 50,000 revellers, with 100 acts over 16 stages. Global Gathering is an international festival and has won 'The Best UK Festival' two years in a row from the DJ magazine awards.

Lovebox (16th-18th July) is probably the most loved London festival with attendance of 50,000 in Victoria Park. This year sees a headline act from Dizzee Rascal and overall the event features genres spanning from folk to hip-hop. The Guardian describes Lovebox festival as an 'Annual love letter to the capital.' Winnner of the best Medium-sized festival 2008 at the UK festival awards.