We know what it's like to be a Publisher, because we are one. The marketplace has changed out of all recognition. We've had to come to terms with it. The once comfortable equilibrium between advertisers and publishers has been fundamentally shattered for good. A consumer that now controls the when and where of multiscreen usage, the ubiquity of social media, the growth of video, the move away from contextual direct display to IP targeted volume trading deals and so it goes on. Sonic's response has been to combat the commoditistaion of traditional inventory by creating new ad formats that optimise performance for advertisiers. The Sonic Canvas Range. User controlled, large scale formats that maximise impact and engagement and integrate with social media, delivering high end reporting on engagement metrics. More than that, we've got a den full of geeks who can help with the designing, coding and building of sites that can run these formats, allowing Publishers to concentrate on what they do best - great content.
So, in short, we'll give you support, brand new publishing tools, maybe even help build you a brand new site, and give you money for the privilege. Sound like the kind of infrastructure you'd like to be able to tap in to? Well, drop us a line!
Make money
You can't get good ads without a good sales team. We'll give you a dedicated representation selling your title to relevant, premium brands, bands, labels and more. From banner advertising to fully integrated campaigns, we'll work with you to make sure you're making the most of what you've got.
Technical support
Need a new site but can't afford it? Wrestling around with HTML you don't really understand? Have something good, but want something great? We can help you with everything from integrating our advertising through to building and hosting a whole new site. You won't find that offer anywhere else.
Video
We use the premium Brightcove platform adopted by many of the world's top publishers to stream your video content with complete control. More than that, we'll also selectively place advertising and sponsorship around it to give you another revenue stream. Don't have the resources to film your own stuff? We may be able to help with that too!
We already work with...
Planet Notion
The online home of Notion Magazine.
Loud and Quiet
Independent, monthly music publication
Spoonfed
London-based listings website.
ScreenGeek
ScreenGeek brings you all the latest news in the world of film and tv.
This Festival Feeling
All aspects of festival culture - not just the music.
Rock Sound
Monthly alternative music magazine.