Virgin EMI
Virgin EMI and alternative music cross platform title, DIY teamed up to promote Bastille
Virgin EMI and alternative music cross platform title, DIY, have teamed up to promote Bastille with an innovative new ad format, the Cover Cascade.
Using Sonic Media Group's new Canvas display technology and DIY's content creation team, the Cover Cascade launches today on website thisisfakediy.co.uk and will run for a week. when revealed by user initiated interaction, the Cascade merges with the background to create a entire Palette canvas which maximises use of photography.
The high impact format integrates audio samplers and links to integrated editorial, photographic galleries and the Bastille commerce site. Canvas products equally can integrate video.
The Cover Cascade is part of a cross platform coverage to support the artist's new album Bad Blood.
Using Sonic Media Group's new Canvas display technology and DIY's content creation team, the Cover Cascade launches today on website thisisfakediy.co.uk and will run for a week. when revealed by user initiated interaction, the Cascade merges with the background to create a entire Palette canvas which maximises use of photography.
The high impact format integrates audio samplers and links to integrated editorial, photographic galleries and the Bastille commerce site. Canvas products equally can integrate video.
The Cover Cascade is part of a cross platform coverage to support the artist's new album Bad Blood.