ABSOLUT Vodka
ABSOLUT advertised their experiential events through Sonic Cultural Guides, Social Media, Editorial and Mailshots
Sonic worked with ABSOLUT across Sonic cultural guides, art and design sites to promote their experiential events across the country. The campaign was integrated with HPTOs, standard digital ads, mailshots, editorial with newsletter inclusions and social media working as traffic drivers.
Sonic cultural guides include Snipe, Le Cool, Spoonfed, Planet Notion and Run-Riot, further reach was given with Sonic music sites Artrocker, Neu, This Is Fake DIY, Mixcloud and The-Fly as well as city-specific mailshots using Sonic venue mailing lists.
Sonic cultural guides include Snipe, Le Cool, Spoonfed, Planet Notion and Run-Riot, further reach was given with Sonic music sites Artrocker, Neu, This Is Fake DIY, Mixcloud and The-Fly as well as city-specific mailshots using Sonic venue mailing lists.