O2 Priority
We created and managed a multi site, multi platform campaign across website, email and mobile promoting O2’s Priority ticket service.
We created a high impact editorial campaign to promote O2 Priority tickets for events at O2 venues. Working with eight Sonic titles, traffic was driven from a Sonic built widget. Another example of fully-integrated campaign using: content creation, design and build and reach.
We co-ordinated editors across Sonic sites to, where relevant to their editorial, cover artists appearing at O2 events. Links to buy O2 Priority tickets were placed at the bottom of the article, which are updated throughout the stages of the ticket sales process (pre-sale, on-sale, sold out and past). All the articles were written by the titles in their in-house style and were only included in situations where the title was happy to cover the artist, meaning the reader received content that was of interest, not an unresponsive advertorial.
We built a widget where articles on the events were fed as a live feed, linking back to the article and with an option to share on facebook and twitter. The widget was included on participating sites as a permanent feature.
Given the wide reach and variety of O2 venue events, we worked across our multi-genre music, entertainment and comedy sites to optimise reach.
Sites included: This Is Fake DIY, Rock Sound, Total Pop, Clickmusic, Spoonfed, Neu Magazine, RWD and The Quietus.
Content
We co-ordinated editors across Sonic sites to, where relevant to their editorial, cover artists appearing at O2 events. Links to buy O2 Priority tickets were placed at the bottom of the article, which are updated throughout the stages of the ticket sales process (pre-sale, on-sale, sold out and past). All the articles were written by the titles in their in-house style and were only included in situations where the title was happy to cover the artist, meaning the reader received content that was of interest, not an unresponsive advertorial.
Design and Build
We built a widget where articles on the events were fed as a live feed, linking back to the article and with an option to share on facebook and twitter. The widget was included on participating sites as a permanent feature.
Reach
Given the wide reach and variety of O2 venue events, we worked across our multi-genre music, entertainment and comedy sites to optimise reach.
Sites included: This Is Fake DIY, Rock Sound, Total Pop, Clickmusic, Spoonfed, Neu Magazine, RWD and The Quietus.