Relentless NASS
Sonic used a mix of editorial, social media and digital advertising to promote Relentless NASS.
We used a mix of editorial, social media and digital advertising to reach users in different environments to promote music and skate festival 'Relentless NASS' across four sites.
We harnessed the enthusiasm of FRONT's fans by running a competition for Relentless NASS tickets on their Facebook page. To enter the competition, fans had to tell FRONT why they deserved the tickets, which attracted a massive 110 comments, displayed on over 24,000 fans' Facebook pages.
Ongoing editorial was placed on Rock Sound's website, including line-up announcements and a competition to win tickets, with headlines streamed into their e-mail shot, Facebook page and Twitter feeds to over 80,000 subscribers, fans and followers.
Rocklouder also ran a ticket competition, sending out an e-card to subscribers with a logo and images of the event to drive traffic to it.
In addition, digital MPUs were placed across sites to drive traffic to the Relentless NASS homepage.
For more information, download details of our Content Creation services here: Sonic Content Creation
We harnessed the enthusiasm of FRONT's fans by running a competition for Relentless NASS tickets on their Facebook page. To enter the competition, fans had to tell FRONT why they deserved the tickets, which attracted a massive 110 comments, displayed on over 24,000 fans' Facebook pages.
Ongoing editorial was placed on Rock Sound's website, including line-up announcements and a competition to win tickets, with headlines streamed into their e-mail shot, Facebook page and Twitter feeds to over 80,000 subscribers, fans and followers.
Rocklouder also ran a ticket competition, sending out an e-card to subscribers with a logo and images of the event to drive traffic to it.
In addition, digital MPUs were placed across sites to drive traffic to the Relentless NASS homepage.
For more information, download details of our Content Creation services here: Sonic Content Creation